![]() In addition to dealing with broad variations in infrastructure and legislation in different countries, companies must plot their packaging roadmap amid the uncertain path of technology advances in everything from materials to recycling as well as unpredictable consumer acceptance of different solutions, especially new business models. ![]() Even when they invest in innovations for recyclable packaging, for example, companies often find themselves at the mercy of inadequate recycling and waste management systems in the markets where they make and sell goods. In this context, many fast-moving consumer goods companies are reimagining packaging to achieve circularity targets while reducing greenhouse gas (GHG) emissions. Standardized packaging may also become the norm, and certain polymers, additives, and pigments may be banned. In parallel, reuse and refill may be legally mandated (as we are starting to see in France and other markets). Going forward, we expect to see a further acceleration of pressure on packaged goods companies. ![]() The environmental challenge of packaging waste has exploded, with governments, regulators, consumers, shareholders, employees, and society at large putting immense pressure on brands to address the unintended consequences of their current linear packaging system. This chapter expands upon the existing Bain Brief “ A Roadmap for Sustainable Packaging in Consumer Goods ” (published September 2022). ![]()
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